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What five daily habits or activities would make a major positive impact in your life or career?
For PR professionals, no day is ever the same - and that is one of the reasons we love our jobs! But by integrating a few simple daily habits into your life, you will get more done, feel a sense of accomplishment and reach your goals quicker.
Examples of daily habits that some of my clients have integrated into their lives include: network with one person by phone or email, complete one major project before 10:00 a.m., drink six glasses of water, knock three things off the to-do list, outreach to one new reporter and do one act of kindess.
If you’d like to enhance your business and personal life with your own daily habits, here are the ground rules:
- Write them down and post them where they can be seen
- Be realistic about how many habits you can accomplish
- They should be something you can easily do every day
- Don’t beat yourself up if they don’t all get done (I have seven, but aim for five)
- They don’t have to be all about your career (making a habit to eat breakfast every day will inevitably help you be more focused at work)
- For each habit you come up with, you should be able to answer why it is important to you
- They can change over time, but stick with them long enough for them to truly become good habits
- Pat yourself on the back and acknowledge a job well done every day you complete all your daily habits
Namaste!
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A number of months ago I was at a networking event speaking with two colleagues about Twitter. One uses Twitter to share info and spread the word about his company CollarFree and its products/events. The other is a PR professional who specializes in social media. After discussing their plans to attend the upcoming Tweetup, they proceeded to share with me how I should be using Twitter to build and publicize my coaching practice.
I’ll admit, at the time I was still trying to figure out if they were tweeters, tweets or twitterers! I just signed up on Twitter (you can follow me here) but haven’t begun to use Twitter to increase visibility about my coaching practice yet. However, I have seen the PR benefits of Twitter firsthand in my corporate job.
A couple months ago I was pitching reporters and bloggers about some notable funding news. One of the best results was a post by the highly trafficked site TechCrunch. In addition to seeing the TechCrunch post picked up by numerous other blogs, we also noticed a tweet about it from Michael Arrington who currently has over 32,000 followers! Tweets from others followed, and let’s just say that’s when I became a big fan of Twitter and the viral effects of social media.
PR professionals must stay ahead of the curve by embracing social media tools and using them (as appropriate) in their PR campaigns and pitches. I’m seeing more agencies tout that they have a social media expert on staff and it truly demonstrates how much the PR profession has evolved. A very exciting time!
Today’s WSJ featured a educational piece written by Katherine Boehret about Twitter titled, “Birds of a Feather Twitter Together.” I highly recommend the read for those who have been interested in knowing more about Twitter but were afraid to ask.
I’d also love to hear how Twitter has positively or negatively impacted your PR campaigns.
